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Learn how to use UTM tracking parameters to gain more control of your marketing spend. Understand the benefits of UTM tracking for your paid, social, email, and organic marketing efforts. Additionally, learn how properly build out UTM to track the source, medium, campaign, term, and content of your website traffic.

Learn how to install, test, and implement tag manager and tags on your website using Google Tag manager. GTM or Google Tag Manager is a free tool that allows you to easily add and manage your website's tags or pixels, including analytics, marketing optimization pixels, and other tracking codes, all in one place.

An XML sitemap is a file that helps search engines find and index your website's content. An XML sitemap is a file where you list all the pages, videos, and other files on your website. Search engines like Google use this file to crawl your website more efficiently.

Active Campaign is one of the easiest and most advanced email marketing and automation software. You can use Active Campaign to send email newsletters, build simple and complex email marketing automation, build landing pages to acquire leads, segment and close leads using CRM, and much more. Try Active Campaign Today

Looking to break into digital marketing? Here are six ways to get the experience you need without sacrificing your time or sanity. Get an internship, use Acadium to work with mentors, work with local small businesses, start your own business, work as a freelancer, get certification and start networking.