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EMAIL MARKETING

Learn To Build Beautiful Useful Emails That Are Designed To Convert.

Learn To Design Emails That Convert

With Path Hackers, you will be able to learn everything you need to know about email marketing and automation. Learn how to acquire contacts, segment contacts, email contacts, and set up automation to reach the right customer at the right time.  

Email Marketing

Email marketing is the process of creating, sending, and managing emails to acquire new customers or retain existing ones. The ultimate goal of email marketing is to turn leads into customers. 

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Why is email marketing important?

Email marketing is the number one communication channel for most businesses. It is important because it allows businesses to build relationships with their customers. Additionally, email marketing can help businesses increase sales and generate more leads. 

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CAN-SPAM Act - Path Hackers

What is CAN-SPAM Act?

The CAN-SPAM Act is a law that governs commercial email. The law requires businesses to get permission from recipients before sending them marketing emails.

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Learn to design and build beautiful emails.

How can I learn email marketing?

Email marketing can be learned through online courses, tutorials, and articles. Additionally, there are many resources available that can help you learn email marketing. Hubspot and MailChimp are great resources to learn email marketing. You can start a free account in MailChimp to get started with email marketing.

How long does it take to learn email marketing?

The amount of time it takes to learn email marketing depends on your prior knowledge and experience. However, it is possible to learn the basics of email marketing within a few hours or a few days.

What is GDPR

GDPR is a regulation that requires businesses to get consent from individuals before collecting, using, or sharing their personal data. GDPR also requires businesses to provide individuals with clear and concise information about their rights under GDPR.


Email Marketing / ROI

At Path Hackers, you will learn how to create an email marketing campaign that generates a positive ROI.  You will learn how to track performance and measure success. Additionally, you will learn how to optimize your email marketing campaigns for the best results. You will also learn advanced customer segmentation and email automation. 


You will learn how to integrate your email marketing software with your website to automate your email marketing process. Email marketing automation allows you to engage with your customer throughout their journey.

Email Marketing - Path Hackers
Email Marketing Providers- Path Hackers
Contacts/ List- Path Hackers

Contacts/ List

Email marketing software allows you to collect and store customer contact information. This information can be used to create a database of customers or leads.

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GDPR- Path Hackers

GDPR

 GDRP is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union.

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CAN-SPAM Act- Path Hackers

CAN-SPAM Act

The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations

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Automation- Path Hackers

Automation

You can integrate your email marketing software to capture and automate your email marketing process. Automation allows you to engage with your customer throughout their journey. You can use automation to automatically segment and personalize messaging based on user interactions.

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Frequently asked questions 

Email Marketing

  • What is email marketing?

    Email Marketing is the process of creating, sending, and managing emails to acquire new customers or retain existing ones. The ultimate goal of email marketing is to turn leads into customers. 



  • Is email marketing dead?

    No, Email marketing is not dead. Email marketing is one of the most profitable marketing channels.  It is estimated that for every $1 spent on email marketing, the average return is $44. 



  • What are the benefits of email marketing?

    Some of the benefits of email marketing are 




    1. Staying connected with your customers
    2. Increase leads
    3. Improve sales
    4. Generating traffic to your site
    5. Reaching the right people at the right time using automation
    6. Owning your media and contact list
    7. Provide more value to your audience

  • Why is email marketing important for your brand?

    Email marketing is important for your brand because it allows you to build a relationship with your customers. It also enables you to reach out to more people in a way that is personal and targeted. Additionally, email marketing can help you increase sales and generate more leads. 



  • What is email marketing automation?

    Email marketing automation allows you to automate your email marketing campaigns. This means that you can set up your campaigns to run automatically without having to manually send each email. Automation can save you time and help you scale your email marketing efforts. 



  • What are the benefits of email marketing automation?

    Some of the benefits of email marketing automation are 



    1. You can save time by automating your email marketing campaigns
    2. You can scale your email marketing efforts
    3. You can target your emails to specific segments of your list
    4. You can send triggered emails based on user behavior
    5. You can track the results of your automation campaigns

  • What is A/B testing in email marketing?

    A/B testing is a method of testing two or more versions of an email to see which one performs better. A/B testing can be used to test things like subject lines, email content, sender name, and more. 



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