Learn SEO

Learn How To Plan, Strategies And Implement SEO On Your Website

Learn to Implement SEO Step By Step

Learn how to conduct an SEO audit and competitive research to find gaps and opportunities which you can capitalize on to rank and dominate the SERPS. This course will teach you everything from SEO audit, creating a website sitemap, how to use SEO tools, creating a proper SEO page structure, on-page SEO/off-page SEO, Schema, Link building, and more. This SEO section is designed to be the most comprehensive SEO course to get you a higher ranking and get more long-term results for free.

ON-Page SEO - Path Hackers

ON-Page SEO


On-page SEO refers to all the techniques that you can use on your website to optimize the page of your website for search engines. 


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OFF-Page SEO - Path Hackers

OFF-Page SEO


Off-page SEO refers to all the techniques that you can use outside of your website to improve the ranking of your website. 


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Technical SEO - Path Hackers

Technical SEO


Technical SEO refers to all the techniques that you can use to improve the performance of your website and make it easier for search engines to crawl and index your content. 


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Learn to implement actionable SEO strategies step by step

Research / Audit

In order to do proper SEO you have to start with the proper research. Research is the beginning of the SEO process. You have to understand what your competitors are doing and what technologies they are using to built a website and to have the website function properly. This will give you an idea of  what you need to do to better your website and achieve better ranking.


The next step is an SEO audit. An SEO audit is where you will evaluate the current state of your website, identify any issues that are preventing you from ranking higher, and provide a detailed report of what needs to be done in order for your website to rank higher in the SERPS.


Strategic Planning

The next step in SEO strategy is the Strategic Planning of your website hierarchy and content structure. After you have discovered what your competitor is doing in order to rank for keywords. You can now create an action plan for all of the implementations required to compete with other players on Google and other search engines. Proper website hierarchy and content structure is key to on-page SEO success.

SEO planning also included what keyword each page will focus on, and what will the hierarchy of the page will be. How many images will be on the page? How many words should the page contain and more? These implementations will ensure that you compete and exceed your competitor's efforts to obtain higher rankings.

SEO Implementation

Once you have your plan of action, the next step is to start implementing your SEO strategy. This is where the real work begins. You will need to start working on all of the recommendations from the audit report in order to improve your website ranking. This will include on-page SEO, off-page SEO, Schema markup, and more.



Your effort on implementation and how much effort you put into implementation will determine the outcome of your effort. Every website is different but the SEO process, in general, remains the same. It is important that you follow your SEO plan to ensure SEO success.

SEO Optimization

Proper SEO optimization can be the difference between getting free traffic or paying for traffic with paid ads. Implementing proper SEO strategies will improve your website visibility, help you acquire the right traffic, increase exposure, make your website an authority in your industry and significantly lower your marketing cost. SEO is a level plain field, so it does not matter whether you have a multi-million dollar company or a small business. If you follow all of the rules and implement all of the SEO strategies properly, then your business will see success at a significantly lower cost and have a better ROI.

SEO - Path Hackers
SEO Tools - Path Hackers

SEO Tools

Learn how to use SEO tools to conduct research, audit, and create an action plan for SEO success. 


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XML Sitemap - Path Hackers

XML Sitemap

Implementing an XML sitemap for your website is an important part of SEO. An XML sitemap is a file that contains a list of all the URLs on your website.

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Keyword Research - Path Hackers

Keyword Research

Learn to do proper keyword research to find the best keywords for your website. This is essential for on-page SEO success.

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Page Structure - Path Hackers

Page Structure

Learn to implement proper page structure for your website to help improve your ranking. This will help Search Engines index your pages more accurately. 

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Search Console - Path Hackers
Schema - Path Hackers
On-page SEO/ Off-Page SEO - Path Hackers
Link building / Backlinks - Path Hackers
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Our Approach

Research & Analytics

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Planning Strategy

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Concept Creation

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Test in the field

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Success Garanteed

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W H Y  V I D A L

Smarter Life Insurance

We think life insurance should be accessible. So we've created an app to make it easier.

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Frequently asked questions 

SEO

  • What is SEO?

    SEO in plain English means optimizing your webpage so that Google and other search engines can show your content/ web page to users searching online. SEO or Search Engine Optimization is the method by which website owners or webmasters can improve the visibility and ranking of their website in the search engine results pages (SERPs). SEO is a long-term process that requires time, effort, and patience. It is not a one-time thing where you do it and forgets about it. You need to constantly work on your SEO strategies to keep your website ranking. 


  • Why is SEO important?

    SEO is important because it can help you acquire the right type of traffic for your website. The right type of traffic is people who are actually interested in what you have to offer. If you are able to rank high for your targeted keywords, then you will get more exposure and more visitors to your website. Unlike PPC or paid ads, SEO is free and converts much better because users are actively searching for your goods or service.


  • How long does it take for SEO results?

    SEO is a long process. It can take anywhere from 1 month to a year or more, depending on the search volume or the keyword difficulty and the number of competitors competing to rank for a certain keyword. With proper optimization, you can see rankings and results sooner.


  • Is SEO really free?

    Yes and No, Yes, because if you know how to do SEO and implement the strategies, then it is free. You won't be able to do any advance optimizations, but if you are just fine with basic on-page and off-page optimizations, then SEO is free.


    No, SEO is not free because if you are serious about doing SEO, you will still have to pay for plugins and technologies that and to conduct proper keyword research and competitor analysis, you will need software that does these functions. So SEO is not free. It all depends on your needs. If you are serious about SEO, then you will have to pay for tools and software to help you achieve ranking, but if SEO is just your hobby, then you will be fine working without any advanced tools.

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